Beebe Xia
I come bearing words.
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I'm a writer and creative strategist who helps people tell
stories that bridge gaps, inspire action, and improve daily life.
From microcopy to multimedia, every word matters. I'll put the
right ones in the right order for you.
I lead every project with a human-centric approach to bring emotional and culturally relevant insight to every touchpoint. Whether it's helping people crack a strategic problem or a smile, I write the words to get the job done.
Celebrate mustard!
Work
Instacart, Senior Writer
April 2021–Present
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Concept and execute brand, product, seasonal, and other marketing campaigns
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Partner with product teams to create go-to-market messaging strategy for new features
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Build a cohesive brand voice and tone and execute it across cross-functional teams
Shipt, Sr. Copywriter
March 2019–April 2021
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Lead writer across all marketing channels and communications
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Concept and execute seasonal campaigns to drive awareness, engagement, and retention
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Collaborate with marketing, product, social, and partners to ensure consistent brand voice
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Write and proof all copy, social media content, presentations
Eat24 | Yelp | Grubhub, Copywriter
October 2016–August 2018
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Copywriting and strategy for all campaigns including digital, email, print, TV, and OOH
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Ideation and creation of social media and YouTube content
HERO Marketing, Copywriter
January 2015—November 2015
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Clients include Kaiser Permanente, Men's Wearhouse, PLS Finance, and Kettle Chips
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Write radio/video, email, direct mail, web, brochures, OOH, and style guides
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Concept and strategize internal campaigns and client acquisition collateral
Education
University of San Francisco
M.F.A. Creative Writing
University of California, Berkeley
B.A. English Literature & Creative Writing
Other skills
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Photoshop, FinalCut Pro, Wordpress, Figma, HTML
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Mandarin Chinese
Who's that lady?
I'm Beebe (pronounced "BB", like the King). Please enjoy this large headshot of me because that's probably what you scrolled all the way down here for.
I was born in Beijing and lived in world-famous places such as Powell, Ohio before building a life and career in the Bay Area.
My perspective comes from an inclusive and multicultural background and I apply it in my professional work, as well as personal projects like standup comedy and creative writing.
Got a mission-driven project? Let's talk.