Famous Flavors of Summer

This seasonal campaign spotlights Instacart's major CPG partners with curated shopping categories and deals. As Copy lead, I worked with art directors to concept an overarching theme to span 3 months, plus 12 guerrilla tactics to pitch to partners. 

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The campaign made 161M impressions, exposed CPGs to 95% new cutomers, and extended 75% beyond table stakes goals.​​